Is email marketing a priority for your business in 2018? Are you looking for the email marketing software? Choosing the best email marketing service can have a significant impact on the success of your marketing campaign. In this article, we will review the 7 best email marketing services for small businesses.
Why Choosing The Best Email Marketing Service is Important?
Email marketing is one of the most cost-effective marketing tool. It is easy to manage, gives you full control and allows you to establish direct contact with your customers. For more on this topic, see our guide on why you should start building your email list right away.
While you can use OptinMonster to easily get more email subscribers, the actual email delivery part comes down to your email marketing service provider.
If you aren’t careful, then you might end up paying a lot more money for fewer features and terrible deliverability (which causes you to lose even more money).
A good email marketing service enables you to create highly engaging emails. It also allows you to manage your contacts, segment users into groups, and track the performance of your email campaigns.
Most importantly, a good email marketing service ensures that your emails do not end up in the spam folder.
Having said that, let’s take a look at some of the best email marketing service providers and how they stack up against each other.
1. Constant Contact
Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, and more.
Each account gives you access to easy tracking and reporting, built-in social media sharing tools, an image library and 1GB of storage for your own files.
Constant Contact offers unmatched support with live chat, email, community support, and a vast library of resources.
They also offer online training as well as live seminars in your neighborhood. This allows small business to quickly learn the basics of email marketing and start using it like a pro.
For all the reasons above, we rate Constant Contact the best email marketing service for small businesses.
Constant Contact has a 60 day free trial (no credit-card required). After that their pricing starts as low as $20/month.
Drip is a powerful email marketing platform for eCommerce, bloggers, and marketers. They offer a wide range of tools with their smart email marketing platform.
It is also one of the most beginner friendly email marketing service. They have integration addons available for all popular website builders including WooCommerce and WordPress. This allows you to easily add sign up forms to your website and capture more leads.
What sets Drip apart from the competition is their intelligent marketing automation tools, smarter email segmenting, list groups, and tons of cool features that allow you to reach specific audiences in your email list.
Support options at Drip include live chat support, Webinars, automation training, detailed course, free guides and excellent documentation.
They offer a free trial account for up to 100 subscribers. After that their plans start from $41 / month.
ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.
ConvertKit allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails.
With ConvertKit, you can easily segment contacts into those who are interested and those who have already purchased. This is great for marketing automation.
ConvertKit offers email based support and have extensive knowledge base with great learning material.
Pricing for ConvertKit plans start from $29/month with a 30-day refund policy.
AWeber is one of the most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.
Getting started with AWeber is easy. It connects seemlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.
You get access to ready to use email templates, list management, autoresponders, and email tracking with detailed insights.
Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
AWeber offers a 30 day free trial. After that, their pricing starts from $19/month.
5. Get Response
GetResponse is a hugely popular email marketing solution. It is extremely easy to use and simplifies email marketing for small businesses and absolute beginners.
It comes with some amazing marketing automation tools which allow you to create smart automated campaigns. With a drag and drop builder, you can create campaigns, segment contacts, and send content designed for specific groups. These tools help you create effective campaigns to boost your profits.
GetResponse comes with beautiful responsive forms, landing pages, A/B testing, tracking, and autoresponders. It also integrates with third party lead generation software like OptinMonster, SalesForce, Google Docs, ZenDesk, etc.
Support is provided by phone, live chat, and email. Their help section is full of free learning material including videos, webinars, how-tos, guides, etc.
GetResponse offers a 30 day free trial. Their pricing starts from $15/month.
6. Mail Chimp
MailChimp is one of the most popular email marketing service providers. They offer a very easy to use interface with great tools and awesome support.
It integrates beautifully with WordPress, Magento, Shopify, and many other platforms. If you are using WordPress, then see our ultimate guide to using MailChimp and WordPress for detailed instructions.
MailChimp also comes with easy email creator, merge tags, autoresponders, segmenting contacts into groups, and simple tracking and analytics. It also allows you to set up delivery times based on user’s timezones and setup segmenting based on geolocation.
Support is offered by email, live chat, and a huge knowledge base with how-tos, videos, and tutorials.
MailChimp offers a forever free plan which allows you to send 12,000 emails for upto 2,000 subscribers. Their paid plans start from $10/month.
Because of their free plan, we rate MailChimp the best email marketing software for nonprofits.
Many online marketers have a love/hate relationship with Infusionsoft.
They are one of the oldest and most known email marketing solutions in the industry, but they have also accrued some well-deserved bad reviews.
That said, let’s start with the good stuff.
The platform is built around the process of automated funnels and landing pages. Imagine the process of creating automated emails with MailChimp or AWeber, now put that process on steroids, and you end up with Infusionsoft.
It is capable of sending a trigger email in almost any possible circumstance you can imagine (and can’t imagine). Additionally, the software allows triggers to be built on triggers which are known more popularly as a funnel system.
In other words, if you send an automated offer to a subscriber, they click it and end up in a shopping cart platform, their previous trigger can create new logic and apply it to their moves connected with the online shopping site.
The Infusionsoft system is the most sophisticated email marketing platform in the industry, period.
Active Campaign’s system is an attempt to compete with Infusionsoft, but that is about as close as any company gets.
Now for the bad news…
The system is so complex that it makes performing simple tasks a laborious undertaking.
For example, the simplicity of sending newsletters amounts to traversing through a labyrinth. This situation is a shocking experience when you first log in to the system and merely want to import emails and send a newsletter.
I have read reviews whereas companies have had to hire a developer to use their platform.
They only allow one email address per account (typically). Unlike MailChimp, Constant Contact, and AWeber, who allow you to have as many email addresses as you like, Infusionsoft does not function the same.
They do not explain that during the sales process, so typically it is a whopping big slap in the face when you figure it out. In a modern era that has many online businesses hosting more than just one website, being limited in the number of email addresses you can use is not the greatest situation.
Infusionsoft is very expensive; you are paying for a lot of technical capabilities and, yes, you pay for additional “accounts” which are just additional email addresses.
You truly need to figure out if you need all the functions they offer or else you are just wasting your hard earned money. Additionally, they like to sell you on long-term contracts and typically include a training course (you pay for this) that helps you “onboard” with the software.
I guess that they are attempting to come out with a more simplified version of their product. They have been around a very long time, so businesses using Infusionsoft should have little issue getting in inboxes. They have excellent customer service when you call, they answer.
If your business is built on creating complex funnels, you need to give Infusionsoft a look.
I would suggest you ask them for demos prior and make sure you negotiate with them.
Starting at $99 a month for 500 contacts, $274 a month for 10,000 contacts.
Add in the optional ecommerce software solution, and sales pipeline and the price for 500 contacts starts at $217 a month and rises to $392 for 10,000.
An optional onboarding fee of $249.
You may not be familiar with Pardot Email Marketing, a comprehensive marketing management service, but don’t feel bad, not many people are.
Pardot’s features are designed to appeal to small-to-medium sized companies seeking a business email software solution. It is ideal for use in B2B marketing, and unlike some of the services here, its CRM features are state-of-the-art.
Pardot is not for beginners, so don’t say I did not warn you. The prices are high compared to many services on this list. That is a reflection of the premium features they offer. Here are some of Pardot’s best features:
- Customizable features allow you to manage campaigns easily within the marketing suite
- Lead deck provides you with real-time activity updates
- Integration with SalesForce project management software
- Microanalytics to track your campaigns’ performance
- A/B testing
Pardot is a truly comprehensive email marketing platform. But, there are some things I do not like about it. The first is that the prices are high. This is not an inexpensive service. It is designed for B2B use, and the prices reflect that.
The other thing I dislike is that some advanced features are not available to all users. Their API and A/B testing apply only to plans that cost $2,000 per month or more.
If you can get past the high prices, though, Pardot is one of the best email services available. You can use it to track ROI, and the analytics are unmatched.
The pricing ranges from $1,000 per month to $3,000 per month. There is no free trial or free plan.
The integration with a service like Salesforce could be a primary reason to use a more expensive service such as Pardot.
Beyond that, this might not be the best choice for a business only looking to collect emails and send them newsletters.
9. Active Campaign
ActiveCampaign combines your email marketing, automation, with CRM and sales. It comes with all the tools you will need to create smarter email marketing campaigns.
ActiveCampaign comes with a beautiful email template editor and mobile friendly signup forms. It allows you to segment contacts based on their actions, location, behavior, and social data. can also fetch additional data about your contacts using only their email address.
It integrates beautifully with many third party software including WordPress. You can also send SMS messages to your contacts for follow up on campaigns.
ActiveCampaign’s plans start from $9/month. You can also request a demo with limited features for a test run.
Although the pricing on ActiveCampaign gets quite high, it’s totally worth the money if marketing automation is what you’re looking for.
We hope this article gave you a good overview of the best email marketing services for your business.